Nothing beats holding a product in your hand, feeling the creation and seeing the minute details, something that can’t be done online.
Consumers prefer to shop and spend times more in showroom than online. This is reflected to the fact that the majority of all retail sales still occur in the physical showroom.
As we move from an age of transaction-based retailing to one of relationship-based retailing, shoppers are looking for more than just products to buy. They’re looking to connect and establish a rapport with companies they give their business to. But it is not an easy task for online retailers to provide unique brand experiences to consumers when their main interaction is conducted through a computer screen or smartphone. Physical showroom is an avenue to meaningfully engage customers and build strong, trusted and lasting relationships, which effectively eliminates the guessing games
Today’s consumer wants to shop when, where and how they want, and physical showroom will no doubt continue to evolve and enhance the consumer experience and continue to fortify themselves as the preeminent retail channel.